Recent advances in AI has made automated analysis of complex media content at scale possible while generating actionable insights regarding character representation along such dimensions as gender and age. Past works focused on quantifying representation from audio/video/text using AI models, but without having the audience in the loop. We ask, even if character distribution along demographic dimensions are available, how useful are those to the general public? Do they actually trust the numbers generated by AI models? Our work addresses these open questions by proposing a new AI-based character representation tool and performing a thorough user study. Our tool has two components: (i) An analytics extraction model based on the Contrastive Language Image Pretraining (CLIP) foundation model that analyzes visual screen data to quantify character representation across age and gender; (ii) A visualization component effectively designed for presenting the analytics to lay audience. The user study seeks empirical evidence on the usefulness and trustworthiness of the AI-generated results for carefully chosen movies presented in the form of our visualizations. We found that participants were able to understand the analytics in our visualizations, and deemed the tool `overall useful'. Participants also indicated a need for more detailed visualizations to include more demographic categories and contextual information of the characters. Participants' trust in AI-based gender and age models is seen to be moderate to low, although they were not against the use of AI in this context. Our tool including code, benchmarking, and the user study data can be found at https://github.com/debadyuti0510/Character-Representation-Media.

In an era of rapid technological advancements, agentification of software tools has emerged as a critical innovation, enabling systems to function autonomously and adaptively. This paper introduces MediaMind as a case study to demonstrate the agentification process, highlighting how existing software can be transformed into intelligent agents capable of independent decision-making and dynamic interaction. Developed by aiXplain, MediaMind leverages agent-based architecture to autonomously monitor, analyze, and provide insights from multilingual media content in real time. The focus of this paper is on the technical methodologies and design principles behind agentifying MediaMind, showcasing how agentification enhances adaptability, efficiency, and responsiveness. Through detailed case studies and practical examples, we illustrate how the agentification of MediaMind empowers organizations to streamline workflows, optimize decision-making, and respond to evolving trends. This work underscores the broader potential of agentification to revolutionize software tools across various domains.

Polarization, declining trust, and wavering support for democratic norms are pressing threats to U.S. democracy. Exposure to verified and quality news may lower individual susceptibility to these threats and make citizens more resilient to misinformation, populism, and hyperpartisan rhetoric. This project examines how to enhance users' exposure to and engagement with verified and ideologically balanced news in an ecologically valid setting. We rely on a large-scale two-week long field experiment (from 1/19/2023 to 2/3/2023) on 28,457 Twitter users. We created 28 bots utilizing GPT-2 that replied to users tweeting about sports, entertainment, or lifestyle with a contextual reply containing two hardcoded elements: a URL to the topic-relevant section of quality news organization and an encouragement to follow its Twitter account. To further test differential effects by gender of the bots, treated users were randomly assigned to receive responses by bots presented as female or male. We examine whether our over-time intervention enhances the following of news media organization, the sharing and the liking of news content and the tweeting about politics and the liking of political content. We find that the treated users followed more news accounts and the users in the female bot treatment were more likely to like news content than the control. Most of these results, however, were small in magnitude and confined to the already politically interested Twitter users, as indicated by their pre-treatment tweeting about politics. These findings have implications for social media and news organizations, and also offer direction for future work on how Large Language Models and other computational interventions can effectively enhance individual on-platform engagement with quality news and public affairs.

This paper introduces a media service model that exploits artificial intelligence (AI) video generators at the receive end. This proposal deviates from the traditional multimedia ecosystem, completely relying on in-house production, by shifting part of the content creation onto the receiver. We bring a semantic process into the framework, allowing the distribution network to provide service elements that prompt the content generator, rather than distributing encoded data of fully finished programs. The service elements include fine-tailored text descriptions, lightweight image data of some objects, or application programming interfaces, comprehensively referred to as semantic sources, and the user terminal translates the received semantic data into video frames. Empowered by the random nature of generative AI, the users could then experience super-personalized services accordingly. The proposed idea incorporates the situations in which the user receives different service providers' element packages; a sequence of packages over time, or multiple packages at the same time. Given promised in-context coherence and content integrity, the combinatory dynamics will amplify the service diversity, allowing the users to always chance upon new experiences. This work particularly aims at short-form videos and advertisements, which the users would easily feel fatigued by seeing the same frame sequence every time. In those use cases, the content provider's role will be recast as scripting semantic sources, transformed from a thorough producer. Overall, this work explores a new form of media ecosystem facilitated by receiver-embedded generative models, featuring both random content dynamics and enhanced delivery efficiency simultaneously.

Artificial Intelligence (AI) is transforming all fields of knowledge and production. From surgery, autonomous driving, to image and video creation, AI seems to make possible hitherto unimaginable processes of automation and efficient creation. Media and communication are not an exception, and we are currently witnessing the dawn of powerful AI tools capable of creating artistic images from simple keywords, or to capture emotions from facial expression. These examples may be only the beginning of what can be in the future the engines for automatic AI real time creation of media content linked to the emotional and behavioural responses of individuals. Although it may seem we are still far from there, it is already the moment to adapt our theories about media to the hypothetical scenario in which content production can be done without human intervention, and governed by the controlled any reactions of the individual to the exposure to media content. Following that, I propose the definition of the Integrated Model of Artificial Intelligence-Mediated Communication Effects (IMAGINE), and its consequences on the way we understand media evolution (Scolari, 2012) and we think about media effects (Potter, 2010). The conceptual framework proposed is aimed to help scholars theorizing and doing research in a scenario of continuous real-time connection between AI measurement of people's responses to media, and the AI creation of content, with the objective of optimizing and maximizing the processes of influence. Parasocial interaction and real-time beautification are used as examples to model the functioning of the IMAGINE process.

A number of commentators have argued in recent years that the media overemphasises negativity in its content. Answering this question is no trivial matter, as it requires a standard against which the media's coverage can be compared. That is, it is challenging to establish how negative or positive media content should be. What we can certainly determine instead is how the sentiment (positive or negative) and emotional undertones (such as fear, anger or joy) of news content compare with the same metrics at different points in time. This allows us to establish whether news media content is becoming more positive over time, more negative or pretty much staying the same.

Recent years have seen an increase in the use of artificial intelligence in content generation. This is due to the fact that AI is able to produce high-quality content more quickly and efficiently than humans. This has led to a proliferation of Ai-generated content, which is often seen as more credible and trustworthy than content produced by humans. There are many potential uses for this type of content. One example is that it could be used to automatically generate blog posts, articles, or websites. It could also be used to generate social media content or create video content.

Innovation including artificial intelligence that prioritize audience preferences and by extension embrace new market dynamics will ensure the media industry survives for the next several decades to come. Innovations such as use of drones, AI and related have helped the media improve quality of and speed of releasing content to a level not imagine before. Media houses are using AI to maximize on audience segmentation and preferences, thus gradually we are seeing a stabilization of changes in ratings, trust and credibility in the media, as the industry finds footing in the fast -changing operating environment. Can they help in ensuring responsible and professional of media reporting of elections, especially within the context of compressed newsrooms? Can such be the panacea to misinformation and propaganda that is becoming a big threat to professional elections reporting and related safety challenges to journalists during the electioneering period?

Societal ideas and trends dictate media narratives and cinematic depictions which in turn influences people's beliefs and perceptions of the real world. Media portrayal of culture, education, government, religion, and family affect their function and evolution over time as people interpret and perceive these representations and incorporate them into their beliefs and actions. It is important to study media depictions of these social structures so that they do not propagate or reinforce negative stereotypes, or discriminate against any demographic section. In this work, we examine media representation of professions and provide computational insights into their incidence, and sentiment expressed, in entertainment media content. We create a searchable taxonomy of professional groups and titles to facilitate their retrieval from speaker-agnostic text passages like movie and television (TV) show subtitles. We leverage this taxonomy and relevant natural language processing (NLP) models to create a corpus of professional mentions in media content, spanning more than 136,000 IMDb titles over seven decades (1950-2017). We analyze the frequency and sentiment trends of different occupations, study the effect of media attributes like genre, country of production, and title type on these trends, and investigate if the incidence of professions in media subtitles correlate with their real-world employment statistics. We observe increased media mentions of STEM, arts, sports, and entertainment occupations in the analyzed subtitles, and a decreased frequency of manual labor jobs and military occupations. The sentiment expressed toward lawyers, police, and doctors is becoming negative over time, whereas astronauts, musicians, singers, and engineers are mentioned favorably. Professions that employ more people have increased media frequency, supporting our hypothesis that media acts as a mirror to society.

This work involved development of a model of an autonomous agent that allows researchers to distinguish various types of control that intelligent software agents can exert on users. The framework of this model allows different types of interaction (i.e.